Glossary

Created on 2019/06/14 • 15,771 views • 4 minutes read

Page Views (PV)

Page Views (PV) refer to the number of times a page is viewed. Each time a user opens a web page, one PV is recorded. Multiple views of the same page by the same user are each counted as separate PVs.

Unique Visitors (UV)

Unique Visitors (UV) represent the number of distinct users visiting a website within a day (00:00-24:00), based on browser cookies. A visitor is counted only once per day, regardless of how many times they visit.

IP

IP refers to the number of unique IP addresses that visit a website within a day (00:00-24:00). Multiple visits from the same IP address in one day are counted as one.

New Unique Visitors

New Unique Visitors are those who visit the website for the first time on that day.

Sessions

A session is a series of activities by a visitor from the time they enter the website until they leave. One session may include multiple page views (PVs).

Pages per Visit

Pages per Visit is the average number of PVs generated by each unique visitor. Formula: Pages per Visit = Page Views / Unique Visitors.

 Average Visit Depth

Average Visit Depth is the average number of PVs per session. Formula: Average Visit Depth = Page Views / Sessions.

Visit Duration

Visit Duration is the time difference between the opening of the last page and the start of the visit in a session.

Average Visit Duration

Average Visit Duration is the average time spent on the website per session. Formula: Average Visit Duration = Total Visit Duration / Sessions.

Bounce Count

Bounce Count refers to the number of sessions where the visitor only views one page before leaving the website.

Bounce Rate

Bounce Rate is the proportion of single-page sessions to total sessions. Formula: Bounce Rate = Bounce Count / Sessions.

Visits

Visits are the number of sessions that come from a specific source.

Page View Share

Page View Share is the proportion of total PVs generated by a specific source or page compared to the entire website's PVs.

Number of Search Terms

The number of search terms used to enter the website via a search engine.

Outbound PVs

Outbound PVs are the number of PVs generated by clicking from one page to other pages within the site.

Average Time on Page

The time difference between when a visitor opens a page and leaves it.

 Entry Count

The number of times a page is the first page viewed in a session.

 Entry Page Ratio

Entry Page Ratio is the proportion of sessions that start with a specific page compared to the total number of sessions.

Exit Count

The number of times a page is the last page viewed in a session.

Exit Rate

Exit Rate is the proportion of exits from a specific page to the total PVs of that page.

Exit Page Ratio

Exit Page Ratio is the proportion of times a page is the last page in a session compared to the total number of sessions.

Attention Rate

The proportion of clicks on a specific area compared to the total clicks on the tracked page(s).

Plugin Installation Rate

The proportion of unique visitors who have installed a particular plugin compared to the total unique visitors.

Daily Average

The average daily value of traffic data over the past 90 days. For example, Daily Average PV = Total PVs in the last 90 days / 90.

Historical Peak

The highest daily traffic data since the website began tracking statistics.

 Historical Total

The total traffic data since the website began tracking statistics.

Direct Input or Bookmark

Visits where the URL is entered directly in the browser's address bar, saved in the browser's bookmarks, or when the source page is lost due to page redirects.

 Other External Links

All referring domains or pages excluding search engine websites.

 Social Media

New media websites with significant user participation, such as blogs, microblogs, forums, and social networks.

Site Entry

The first page viewed when a visitor enters the website.

 Site Exit

The last page viewed before a visitor leaves the website.

 Heatmap

A tool that records visitor clicks on a page and uses colors to indicate different levels of click activity. It supports setting a group of pages as the "focus range" and can differentiate click activity by source. This helps understand whether the page design is reasonable and if ad placements can generate more revenue.

Browser Engine

Also known as the layout engine or rendering engine, it is responsible for retrieving the content of a webpage, displaying it, and outputting it to a display or printer. Different browser engines may parse pages differently.

New vs. Returning Visitors

New visitors are those visiting the website for the first time in history, while returning visitors have visited the website before. This feature helps understand the behavior of different types of visitors and optimize the website accordingly. Single-Day Visit Depth

The depth of a visit within a single session, indicating how deeply a user engages with the website. The greater the visit depth, the more engaging the website is for the user.

 Last Visit Time

The time difference between each visit and the previous visit to the website. A shorter time gap indicates higher loyalty.